Step 1: Explore Trending Searches
Click on the “Trending Searches” section on the Google Trends homepage. This provides an immediate snapshot of what topics are currently popular on the platform. Pay attention to these trends as they can give you ideas for potential niches that are gaining traction.
Step 2: Use Specific Keywords
Enter specific keywords or phrases related to your interests or potential niche into the search bar. Google Trends will then provide you with a graph showing the interest over time for those keywords. This step helps you gauge the popularity and longevity of potential niches.
Step 3: Filter by Location and Time
Use the filters on the left side of the page to specify the location (country, region) and time range you are interested in. This is crucial for understanding regional variations and identifying emerging trends specific to your target audience or location.
Step 4: Analyze Interest Over Time
Examine the interest over time graph provided by Google Trends. Look for patterns, spikes, or consistent growth in interest. A niche with steady or increasing interest over time is generally more promising than one with a declining trend.
Step 5: Explore Related Queries and Topics
Scroll down to the “Related queries” and “Related topics” sections below the interest over time graph. This can provide insights into specific sub-niches, related areas, or keywords that are currently associated with your initial search.
Step 6: Compare Multiple Keywords
Use the “Add a search term” option on the Google Trends page to compare the interest levels of multiple keywords simultaneously. This allows you to identify which specific niche or keyword is gaining more traction.
Step 7: Consider Seasonal Trends
Take note of any seasonal fluctuations in the interest over time graph. Some niches may experience peaks during specific seasons or events. Understanding these patterns is crucial for planning content or business strategies.
Step 8: Evaluate Long-Term Potential
Click on the “Past 5 years” option on the time range filter to assess the historical data for your chosen niche. A niche with consistent or growing interest over several years is more likely to have long-term potential.
